Defense attorneys watching a settlement documentary on a laptop
Defense lawyers watching a day-in-the-life video on a laptop

Which approach is more effective?

Explaining how your quadriplegic client needs daily assistance with personal grooming?

OR

Showing your audience a video of a PCA or family member struggling to dress him?

They watch footage of your client, being rolled from side to side, to get a pair of pants on him. They hear a voice-over from him addressing the feelings of helplessness arising from having to rely on others for basic tasks. He talks about how vulnerable he feels allowing strangers to take care of his personal hygiene as additional footage shows him having his face washed, teeth brushed, hair combed, and arms being lifted so deodorant can be applied.

Just hearing about your client's hardships will never have the impact that watching a video will.

Plaintiff's lawyer texting on his cell phone outside a courthouse

SOCIAL MEDIA HAS CHANGED HOW WE INTERACT.

We live in a world where apps like Snapchat and Instagram prove that a picture is worth a thousand words. We FaceTime instead of just calling. We prefer to watch a YouTube "How To" video, rather than read the manual. Information has become a constant stream of visual stimuli and well-placed sound bytes.

While social media has broadened our horizons, it has also hindered our ability retain information by just listening.When is the last time you had an actual phone conversation with a Millennial? We know better to send an IM, because that generation is accustomed to staring at a phone or tablet and responding to what appears on its screen. Baby Boomers and Gen-Exers have had to adapt to these changes and have also fully embraced the technological lifestyle. We have all become wired to expect to not only hear, but to also see our information.

Studies have shown that information presented visually is understood and retained up to 65% more than when presented just verbally. So, no matter how eloquent a speaker you are, you will never be able to portray your client's losses to your audience like a day-in-the-life video will. This makes the use of video presentations a necessary component in today's litigation practices.

Man at Physical therapy learning to walk on a prosthetic leg

A Day-in-the-Life VIDEO or Settlement Documentary will:

  • Create an unflinching portrait of your client's activities of daily living and their struggles to complete the simplest of tasks. It will also highlight how determined your client is to maintain a sense of independence, which will allow the audience to emotionally connect with your client. What can be most compelling is how your client succeeds in finding ways to still successfully engage in simple activities such as cooking a meal, playing with their child or going to the store.
  • Give defense counsel and adjusters a preview of who the jury will see testify. They will see how likable, credible, and sympathetic your witnesses are. It will make settlement a likely possibility.
  • Educate the viewer on: What it really means to be partially or fully paralyzed; The ongoing surgeries needed for someone living with third degree burns on over 70% of their body; Why a prosthesis is uncomfortable and your client usually prefers not to wear one. Remember, most jurors have no idea what a hoyer lift is, that friction sores are common with prosthetic limbs, or that bladder and bowel incontinence accompanies paralysis. A video will help clear up any confusion or misconceptions your audience may have. An informed jury is more inclined to award your client a higher amount.
Plaintiff's and defense counsel shaking hands at a medaition

THIS IS WHY A VIDEO PRESENTATION IS INVALUABLE.

All too often, clients feel their case isn't "big" enough to warrant doing a video presentation. What they fail to realize is that the award can double if the adjusters or jury can fully appreciate the damages your client endures on a daily basis.

Settlement Documentaries, Wrongful Death Videos and Day-in-the-Life videos aren't cost prohibitive. A basic Day-in-the-life video costs around $1600. A Settlement Documentary averages between $3500-$9000- depending upon the number of interviews and shoot days. In the grand scheme of things, it's a small investment that will greatly increase the value of your client's award.

With results like that, how can you afford to be behind the times?