Explaining how your quadriplegic client needs daily assistance with personal grooming?
Showing your audience a video of a PCA or family member struggling to dress him?
They watch footage of your client, being rolled from side to side, to get a pair of pants on him. They hear a voice-over from him addressing the feelings of helplessness arising from having to rely on others for basic tasks. He talks about how vulnerable he feels allowing strangers to take care of his personal hygiene as additional footage shows him having his face washed, teeth brushed, hair combed, and arms being lifted so deodorant can be applied.
Just hearing about your client's hardships will never have the impact that watching a video will.
We live in a world where apps like Snapchat and Instagram prove that a picture is worth a thousand words. We FaceTime instead of just calling. We prefer to watch a YouTube "How To" video, rather than read the manual. Information has become a constant stream of visual stimuli and well-placed sound bytes.
While social media has broadened our horizons, it has also hindered our ability retain information by just listening.When is the last time you had an actual phone conversation with a Millennial? We know better to send an IM, because that generation is accustomed to staring at a phone or tablet and responding to what appears on its screen. Baby Boomers and Gen-Exers have had to adapt to these changes and have also fully embraced the technological lifestyle. We have all become wired to expect to not only hear, but to also see our information.
Studies have shown that information presented visually is understood and retained up to 65% more than when presented just verbally. So, no matter how eloquent a speaker you are, you will never be able to portray your client's losses to your audience like a day-in-the-life video will. This makes the use of video presentations a necessary component in today's litigation practices.
All too often, clients feel their case isn't "big" enough to warrant doing a video presentation. What they fail to realize is that the award can double if the adjusters or jury can fully appreciate the damages your client endures on a daily basis.
Settlement Documentaries, Wrongful Death Videos and Day-in-the-Life videos aren't cost prohibitive. A basic Day-in-the-life video costs around $1600. A Settlement Documentary averages between $3500-$9000- depending upon the number of interviews and shoot days. In the grand scheme of things, it's a small investment that will greatly increase the value of your client's award.
With results like that, how can you afford to be behind the times?